Maximise your training and your performance.

First Endurance creates some of the most exciting and well-researched endurance products in the world. And it's no wonder. We work with some of the world's best endurance scientists and athletes - and we all race ourselves. Not just occasionally, either. Every week.

Took one use for us to become believers.                                                             


Ultragen is the state-of-the-art recovery formulation for optimal repair.


Premium SPorts Nutrition

We provide the ultimate endurance sports nutrition supplements by integrating the latest clinical research with input from the best cyclists, runners and triathletes in the world.


Cycling Nutrition

OptygenHP gives me better performance. It’s part of my daily routine.

Fabian Cancellara
3x Winner Paris-Roubaix
2x Tour of Flanders

Triathlon nutrition

Without a doubt, First Endurance has made me faster.                                             

Karl Meltzer

Winningest Ultra runner in history

Running nutrition

I'm now able to recover fast enough to make every run a strong one.

Trevor Wurtele
2013 IRONMAN Canada Champion

We proudly sponsor some of the top cyclists, triathletes and runners in the world.